WHAT:

Educational presentation to journalists of the new BMW connected drive service.

AUDIENCE:

Journalists specialized in the car industry.

TARGET:

Gain media publicity for this new BMW service.

OUR IDEA:

The theme of the new service was connection. Therefore we decided to start the tour at the Marconi Museum, the home of Guglielmo Marconi, the site of the first experiments in wireless communication. Technologically advanced instruments were also used, such as the Primo Round platform, to allow interaction between all devices (phones and iPads) and highlight the opportunities for connection with the car.