WHAT:

A prize competition launched in 2005 for Aperol. During the evening customers at chosen bars have their photo taken and fill out a brief profile. Once registered, they can access the website and vote either positively (offering a virtual Spritz) or negatively (throwing a virtual Spritz). Those with the highest number of votes receive prizes from the sponsors of the initiative.

AUDIENCE:

Young people under 35 resident in the city.

TARGET:

Promote Aperol Spritz and build loyalty between bars and their customers.

OUR IDEA:

A very social competition, before social media even existed! We devised a new event that created a buzz and became viral by word of mouth and the fact that it combined a fun activity online with the Treviso tradition of meeting and socializing with a Spritz.