WHAT:

Golf competition with tasting. Around the golf course the competitors, as well as playing, discover dishes prepared by chefs on the spot, to taste and vote on. At the end of the day there is an awards ceremony not only for the players, but for the cooking competition too.

AUDIENCE:

Professional chefs.

TARGET:

Introduce the new line of Alibert products aimed at professional chefs.

OUR IDEA:

The chefs are sent samples of the new Alibert products so they are able to present a dish for the competition using these items. The chefs are therefore motivated by the challenge (and the chance to win new clients among the golf competitors) to thoroughly try out the Alibert products; during the day of competition they can also meet with the company’s sales representative in the serene atmosphere of a golf course.