WHAT:

Opening of the new Nespresso store in Treviso.

AUDIENCE:

Professionals, managers, entrepreneurs, affluent Treviso residents.

TARGET:

Engagement.

OUR IDEA:

Our brief was to create an event in line with the values and the image of Nespresso, defined by quality, elegance and exclusivity. This was our starting point for the theme of the evening: the etiquette of coffee, and the ties between these values and the spirit of Treviso as represented by Monsignor Dalla Casa. This was behind every aspect of the evening: the testimonial (Csaba Zorza, expert in kitchen etiquette), the guest list, the music, and the complementary gifts.