WHAT:

Annual regional assembly of the Italian political party PDL.

AUDIENCE:

The media and voters in Regione del Veneto.

TARGET:

Dissemination of the themes discussed to the media and efficient organization of the logistics.

OUR IDEA:

We set up a press office service in order to satisfy the needs of invited journalists, giving them maximum assistance in terms of tools and personnel. We also provided streaming and live tweeting services (which in 2010 was still a new and unusual practice for Italian politics).