We “pro-actively” manage press offices, focusing on both the client and the press, with the aim of satisfying their mutual needs. The client seeks media attention, the press needs editorial content: we encourage both, communicating with the two different worlds and bringing them closer together.
Our “secret” ingredients are experience, knowledge of print media, direct relationships with journalists, and the drive to meet new challenges with fresh enthusiasm. It is not what we communicate, but how we communicate that often makes the difference.
We take care of relationships with local and national media to promote the companies with which we are collaborating. We study strategies to create the right perception by editorial offices: we write press releases and kits, organize press conferences and press days, we monitor newspapers, TV, magazines and websites on a daily basis, we write press reviews, manage crisis situations. We are the direct link between the client and journalists.